

How to build relationships with travel PRs
Travel PRs can be some of the most important people you need to connect with (and stay connected with) if you want to become a successful travel writer.
Travel PRs can be some of the most important people you need to connect with (and stay connected with) if you want to become a successful travel writer.
Wondering what it takes to be a travel writer and how to score travel writing jobs? Some of the world’s best travel writers spill the beans.
I recently received an email from a fellow writer saying they would love to see a post about freelance travel writing. More specifically, they wondered if I could share a timeline for what goes into getting a travel story commissioned. So I thought that rather than giving you an arbitrary timeline of what it generally looks like as a freelance travel writer, I’d pick a trip that I did last year to give you a sense of the time (and level of communication with editors and PRs) it takes from pitch to published article.
When COVID first hit in early 2020, all my travel writing assignments fell over like dominos. I had a series of local, interstate and international trips lined up, commissioned and ready to go.
When I was a social worker, so much of my work was rooted in anti-oppressive practices. And let me tell you, I made mistakes all the time. But I think the key is to keep learning, asking questions, accepting that we’re not going to get it right 100% of the time and use resources (like the toolkit mentioned below) that help us become anti-oppressive freelance writers.
If you’re interested in travel writing or a career as a travel writer, I heartily recommend attending TravMedia’s international media marketplace (or IMM as it’s commonly called).
It’s been likened to speed dating for people in the travel industry and I think that’s a pretty accurate description. It’s fast, furious and fun. And at the end of the day many writers walk away with offers of famils or press trips. So how can freelance writers get the most out of IMM?
This is an updated post from my initial article written in February 2018.
I always used to wonder how travel writers got their sweet gigs. After all, from where I sat, it looked like someone was flying writers to amazing destinations, paying their expenses and wining and dining them. I wanted in, but I had no idea how to become a travel writer. In truth, I had no idea how to get invited on a press trip.
In the past couple of months I’ve spoken to a number of travel writers and editors and several of them have said a curious thing. That yes, it’s tough being in the publication game in the current climate, and yes, budgets for writers haven’t increased in years. But despite this, these high profile editors and well established writers all told me the same thing. There has never been a better time to be a travel writer. And this is why.
Shelley Winkel is one of my favourite people in the travel industry. She’s the PR and publicity leader for Tourism and Events Queensland (TEQ), which means she’s forgotten more about Australia’s second biggest state than most of us have ever known. In this Q&A Shelley shares her incredible knowledge and experience about how freelance writers can work with tourism bodies, what travel writers need to know about how tourism bodies operate, and what you need to do to be considered for a famil or press trip.
When you think about the dream job – being a travel writer is up there for many people..
One of the things I love most about flying is reading the in-flight magazine. They are often full of pithy, fascinating and topical stories – not only about particular destinations, but broader trends and happenings within the arts, business, fashion and society. It can be tricky to break into writing for in-flight publications, so I spoke to a number of writers and an editor of an airline magazine to get the scoop on what you need to know in order to see your by-line the next time you take to the skies.
If you want to make money as a travel writer, being hosted or going on a famil (where you get to stay, travel or experience activities for free) is almost a necessity. Writing compelling requests to tourism bodies, PR agencies or other operators to ask for hosting is crucial.
About how to write fabulous articles for publications you love? What about strategies on how to earn great money from content writing?
Weekly emails on what’s working right now for freelance writers who are writing for magazines, newspapers and corporate clients.
We acknowledge the Traditional Aboriginal Owners of the land we work on – the Dja Dja Wurrung. We pay our respects to Elders past and present, and to the ongoing living culture of Aboriginal people. Always was, always will be Aboriginal land. 💛🖤❤️