where to pitch

Get paid to write about parenting

By October 30, 2019 2 Comments

After doing a fantastic short course in feature writing* when I was pregnant with my first child, I pitched a story to an Australian parenting publication. My pitch was accepted, I wrote the story and was paid well. I think I earned $440 for a 600 word online article – how times have changed! Before then, it had never occurred to me that I could get paid to write about parenting.

A parent with a child on their back walking on a black road.

There’s the old saying recommending to write about what you know. And for many people I know their foray into freelance writing happened around the same time as becoming a parent.

But so many of the articles I’ve seen about getting paid to write about parenting feature publications with low pay.

Now I know that’s a huge debate in itself – who am I to say what is low or not – but for me, anything under 25c/word is low.

I try to aim for an average of 80c/word (not for parenting publications, but across all).

Finding parenting publications that pay decently isn’t as hard as you may think.

This is how you can get paid to write about parenting with 5 publications to pitch.

One word of advice before you pitch – writing about parenting can be a crowded niche. If you have particular expertise within the parenting genre, make sure you mention that when you pitch.

Mindful Parenting Magazine

I’m really enjoying the magazines published by Lovatts Media. They are an Australian independent magazine publisher that has a strong focus on sustainable, ethical and conscious living.

One of their titles is Mindful Parenting and they emphasise that it’s a mindfulness magazine for parents, not a traditional parenting publication.

If you’ve got parenting-related pitches about mindfulness, self-care, sleep, emotional intelligence, health or art, they are always looking for great freelance writers.

Pitch: Madison White (editor@lovattsmedia.com)

Pay: 60c (AUD) a word

American Baby Magazine

This is a very practical magazine for parents with babies aged 0 – 2 years. Within the pages you’ll find health, medical and child care advice for pregnant women and new parents.

It’s good to know that American Baby Magazine accepts simultaneous submissions, which is a good thing because their lead time is about 5 months.

Pitch: Despite all my searching, I can’t find any information about who to pitch to! Can anyone help?!

Pay: Most of their articles run between 1000 – 2000 words. According to Writer’s Market 2019, the pay rate is $800 – $1000 (USD) for features, while first-person pieces pay $500.

And while you’re here: Think about also pitching to FamilyFun Magazine, which is part of the same publishing house and reportedly pays over $1(USD) a word.

Today’s Parent

Canadian monthly magazine, Today’s Parent, is for parents with children from birth to 9+ and has articles about behaviour, relationships, education, discipline as well as recipes and nutrition information.

Pitch: There are three senior editors, so it’s best to contact editors@todaysparent.com. You’ll only hear back if they’re keen on the idea or want to know more. Give it a month before you pitch elsewhere.

Pay: Reportedly $1,500 – 2,000 (CAN) for 1,800 – 2,500 words.

On Parenting

The Washington Post’s On Parenting publishes reported articles about parenting as well as first-person personal essays. As always, pitches that hit on fascinating, new, insightful or different angles related to parenting have more of a chance of getting commissioned.

If you pitch and don’t hear back within a month, take it as a pass and pitch elsewhere.

Pitch: editor Amy Joyce (onparenting@washpost.com)

Pay: Reported to be 25c/word (USD)

Cricket Media

I’m cheating a bit here because Cricket Media is an education company, rather than a single publication. And they don’t technically publish parenting content, but rather, nine magazines for children aged from toddlers to teenagers.

But their publications (which include Babybug, Spider and Muse) are great. Even better, they are “committed to a diverse literary culture” and “welcome works by and about underrepresented groups (people of colour, people with disabilities, LGBTQAI+ folks, and other marginalised peoples).”

And what I really love is that they have clear guidelines for submissions for each publication.

Pitch: Via Submittable

Pay: Reportedly at least 25c (USD) per word.

There are so many parenting publications out there. Some like I mentioned before, don’t pay much, but some are really decent and they are hungry for great content.

Do you write for parenting publications? Have you pitched to any of these?

*This is an affiliate link, but I only recommend courses or products that I have tried, paid for and wholeheartedly recommend.

2 Comments

  • Rachel Spalding says:

    HI LINDY! THANKS THIS IS GREAT AS I AM A PARENTING WRITER (AMONG OTHER TOPICS) IN THE US. QUESTION: DOES MINDFUL PARENTING ACCEPT FIRST-PERSON ESSAYS? TIA!

    • lindyalexander says:

      Hi Rachel,
      Thanks for your question. To be honest, I’m not 100% sure. It would be worth emailing Madi to ask. Good luck!

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