There are a couple of gigs in the writing world that seem to have universal appeal – travel writing and food writing. Getting paid to eat – what could be better, right? Food writing is now one of my specialities. And to be honest, it’s easier than many people think it is to break into this area. Here’s how you can break into food writing with no experience.
How to get into food writing with no experience
I kind of fell into food writing – a friend of mine is a pastry chef, and in 2014, just as I was beginning my freelancing career, I wrote an article about him.
My friend had a small patisserie and had started baking ‘conversations’ – a French tart popular in the 1770s.
I pitched the article to a well-known Australian food publication, and it got commissioned.
But it was another couple of years before I thought of pitching another food story.
I’m not sure why there was such a gap.
I think I thought to be a food writer you had to be a critic or a household name.
What are the education requirements to be a food writer?
In truth, there aren’t any.
Initially I thought to be a food writer, I would have to do a food writing course.
I wasn’t interested in critiquing food and I hadn’t studied food writing.
But I did have a passion for food (and eating!) and I was a freelance writer.
So in my build up to full time freelancing, I decided I would pursue food writing as one of my specialties.
Two years after I had that article published, I had 16 food related articles in print and online.
And you can do the same.
Are you interested in finding out exactly what kind of publications and organisations commission freelance food writers? I have a free guide that you can download below
How to become a food and wine content writer
1. Find an intersection
More and more I believe that success in freelance writing comes down to intersections.
If you want to be a food writer, think about what else you are interested in and pitch stories in that sweet spot.
It’s an equation that can go something like this: food + travel, food + agriculture, food + innovation, food + your cultural background, food + trends, food + history, food + employment, food + health.
Food is universal, and whatever your niche, I believe that you can find an intersection that includes food.
So whatever your food bent, there’s plenty of space for us all.
2. Know what kind of food writer you want to be
Think about the type of articles you want to write.
Do you want to write round-ups of new restaurants?
Do you want to explore food with regard to sustainability?
Or maybe you want to look at food tourism.
The benefit of thinking about what kind of food writing you want to do is you narrow down the publications you want to pitch.
This means not only thinking about food magazines, newspaper food sections or food websites, but publications in your other niches.
Perhaps you are a keen outdoors enthusiast – why not pitch an article about the best foods to take on a multi-day hike?
3. ‘New’ is one of the easiest way to get published
I got my foot in the door with food writing by focusing on trends and openings of cafes or restaurants.
Are there restaurants or cafes near you that are just about to open?
Is there someone at your local farmers’ market growing a unique variety of vegetable or using new agricultural techniques?
Are you spotting any trends when you go out to eat?
I’ve written most of my stories in a way that has answered editors’ ‘so what’ and ‘why should I publish this story now’ questions.
But I’ve also satisfied my curiosity or desires in other areas.
For example, as a vegetarian, I loved writing an article about whether Jackfruit was truly a vegan super food (spoiler: it’s not really).
And as someone who tries to consciously cut down on the amount of food waste I create it was fascinating talking to people who are making a difference in this area.
My background as a researcher was put to good use when I wrote an article about the emerging field of mind-gut studies.
Keep your eyes open for new openings or food trends and you’ll be on your way.
And I’ve also written articles about the region where I live and how its recently become a UNESCO City of Gastronomy.
4. Be aware of your own values, biases and beliefs
Food writing has broadened my freelancing horizons – I see food angles almost everywhere I look.
But writing about food can be incredibly complex, especially if you’re someone who thinks that food is not political.
If you are a food writer, especially if you’re writing articles about ‘other people’s food’, I’d really recommend that you check out some podcasts like this one and read articles that delve into the intricacies of the white-dominated mainstream food media.
I’m no expert, and still have a lot to learn in this area, but writing about food is one of the great joys of my writing life.
If you’re interested in finding out exactly what kind of publications and organisations commission freelance food writers you can download my free guide below.
What about you? Do you have ambitions to start writing about food? Or do you already write about food ?