I hum and hawed about what kind of post I would write this week given most of the world is in some kind of lockdown.
I wasn’t sure if freelancers needed another ‘how to survive/capitalise on Covid-19’ article (although can I just say, reaching out to your editors and corporate asking them if they need content is a good move – I picked up 5 stories last week doing this).
So I decided to write about what to do when an editor leaves their job.
But if you think it would be useful for me to write a post about ways to protect your career and places to pitch while there are so many unknowns, please let me know.
This may sound pessimistic, but I’m never really surprised when an editor moves on. It’s an unavoidable part of life as a freelance writer. I’ve had a good run with editors lately, but when I first started freelancing it felt like every editor I worked with moved on after a couple of years. So while it can be incredibly frustrating and disappointing when an editor finishes up with a publication, the editor’s departure actually offers some big opportunities for freelance writers. This is how you can prepare for the inevitable.
What freelance writers should do when an editor moves on
What to do when your favourite editor leaves their job
I can’t tell you the number of times when a great editor who regularly commissioned my writing has left their post.
I can’t tell you the number of times this has happened to freelance friends of mine.
Whenever this happens, it’s such a good (yet often disappointing) reminder that this industry is highly changeable. And if you are not flexible, responsive and strategic in your approach to being a freelance writer, I think you’ll struggle to be successful.
This is a truth about freelancing.
Nearly every single editor I have ever written for in the nine years I’ve been freelancing has moved on.
Sometimes they’ve taken me with them, other times they’ve moved to roles where they’re not directly commissioning content and other times they’ve recommended me to the incoming editor.
I don’t think this is so unusual in terms of employment trends in general – 70% of Australians are considering a career change.
But as freelance writers we rely on our relationships with editors and it can be so disappointing when they move because it takes a lot of time and energy (not to mention pitches) to develop a strong relationship with them.
And then, they move on.
And we have to build a relationship with the new editor from scratch. And that takes so much energy.
Ensure you have diverse income streams
Now, more than ever, freelance writers need to ensure they have a range of income streams – whether that be a mix of feature writing, copy writing and corporate work, or just a range of different clients/editors you write for.
With everything that is happening with COVID-19 at the moment, I’ve seen (and I’ve found) how impacted freelancers can be if they put all their eggs into creating one type of content (e.g. travel).
Travel writing guru Tim Leffel says, “Diversity of income is incredibly important, whether you are making $200 a week from your writing or $2,000. If you take the attitude that any source of income could go away at any time you will be much better prepared for reality than the person who takes joy in a fat paycheck without considering the future clouds on the horizon.”
But when an editor does move on, there are actions you can take to smooth that transition and keep writing for a particular publication.
Ask the editor where they are going
Sometimes the editor will be moving within a publication or publishing house, they might be moving to another magazine or newspaper or they may even be changing careers.
But if you don’t ask you don’t know.
It’s always worth asking what their plans are, and if they don’t know at that particular moment what might come next, keep in touch with them.
Editors are more likely to use freelance writers they know, trust and like over ones they don’t.
If the old editor knows who is going to take over from them, ask for an introduction, or at the very least, for the contact details of the new editor.
What do I say to the new editor?
Here are a couple of examples of emails I have sent to new editors.
The first example is one for a publication I write for where the exiting editor gave me the details of the new editor.
I waited for a week or so before contacting the next ed and this is what I said [I’ve changed names]:
I hope you are well.
I wanted to get in touch as I’ve been writing regularly for Jane for the past seven months and she let me know last week that she was moving on as you were returning from leave.
I’m sure your week has been incredibly busy as you’ve settled back in, but I just wanted to drop you a line and introduce myself and let you know that I’m really keen to keep writing for [publication’s name].
When you have a chance I’d love to hear what you prefer when working with freelancers – with Jane I pitched a little bit, but she mostly came to me with story ideas.
But I’m very happy to pitch if that’s what you’d prefer.
Thanks Sarah – look forward to hearing from you,
Sarah got back to me the same day, said she was keen to have me write for her and that she would come to me with commissions, but that I should feel free to pitch.
She was good to her word – she emailed me a few days later with a story commission.
But if she hadn’t, I was going to follow up with some pitches I had prepared.
This second email was when the original editor had left, but there was an interim one. I wanted to keep in touch so that the interim editor would recommend me and/or pass on my details when the new editor started.
Good morning Ainslie,
I hope you’re well.
My name is Lindy Alexander and I’m a freelance writer.
I’ve written several articles for this publication (my latest one was published last week – I inserted a link here) and am keen to pitch some new ideas.
Would you be happy to receive my pitches, or would you prefer for me to wait until the new editor begins?
Ainslie replied and said she was keen to have a bank of pitches ready for when the new editor began.
I sent her through ideas and after a new editor was appointed she got back in touch, introduced me to the new editor and she commissioned one of my ideas.
Since then, I’ve had a steady stream of work from that particular editor.
This doesn’t always work – just because you have a history with a publication doesn’t mean the new editor is necessarily going to commission you.
If you’re keen to keep writing for them, see it as a challenge – try to work out the direction the publication is going in and pitch some stellar ideas.
For me, if I haven’t cracked the code after 3 or 4 query letters to the new editor, I’ve moved on and looked to pitch the ideas elsewhere.
If your favourite editor is moving on:
- Send them a thank you card or email and let them know why you’ve liked working with them
- Ask them where they are moving
- Ask them for a testimonial (I tend to think you should do this before they leave their position but better late than never)
- Touch base with them after a few weeks into their new job (this might range from replying to a tweet, liking a LinkedIn post or sending them a pitch)
- Ask who is replacing them and request the contact details, wait a few weeks and then get in touch with the new editor
It takes so much time to develop good working partnerships with editors, so make sure you don’t neglect to nurture these relationships even after the editor has left the publication. Otherwise you’ll find yourself constantly having to hustle and pitch to editors who don’t know you.
What do you do when an editor you have worked closely with leaves? Do you have any other strategies you use?